1. LIGHTING & BACKGROUND:
Outdoors in the shade (no squinting). Use a contrasting and solid color background (dark pet- light background) or the reverse

     2. GET EYE LEVEL:
 Put your pet on a chair or table and have  them sit.  Now it will be easier to be eye level. 

     3. VIDEO :  
 your pet looking at you! You can then scroll through the video to find the best shots, take a screen shot of those and Email  those to me